Search Engine Optimization

Imagine your company's web site appearing in the top position after a Google search. This sales-boosting phenomenon occurs following search engine optimization. Simply put, the process involves in-depth knowledge of how to build a site that is search engine friendly and how to submit your URL's to both Search Engines like Google and Directories like Yahoo. No matter how attractive your site is, if no one sees it, you just produced an online brochure.

Inroads staff are experts at driving traffic to your site.

We'll work the search engines and directories to your advantage. AltaVista, Google, Yahoo, NBCi, Open Directory, Looksmart, MSN, AOL, and Direct Hit - we know them all. We constantly monitor changes in these (and other) major search engines push the best, most qualified visitor traffic to your website.

We optimize your site to improve search engine performance by:

1. Learning about your business and customers
2. Understanding your website's objectives
3. Researching your keywords and word combinations
4. Adjusting your text for stronger search engine positioning
5. Properly coding your pages for Spider or Crawler based search engines
6. Creating a dynamic link program, a critical element of SEO

Study, Preparation and Tracking Make the BIG Difference

When it comes to search engine optimization there are no shortcuts. We take the necessary time to understand your business and your market. That way, we can do the best job possible building traffic to your site.

Once we understand the type of visitor you seek, we focus our efforts on quality placement in the major search engines and Internet directories on the Web. We also target second tier search engines and links where possible. The goal is to build a steadily growing stream of qualified prospects to your website.

We Go Beyond the Obvious

You never know when a new major player will appear. We test possible breakthrough search engines. For example, who understood Newhoo, now Open Directory, or Google? We did! As a result, our clients were enjoying thousands of visitors from this resource for months before others even realized its importance.

If it makes sense for your company, we also include industry specific search engines and directories in the mix. There are times we have seen the cumulative effect of these out-produce the majors. We always look for opportunities!

Search Engine Optimization Is a Continuous Process

You cannot optimize once and expect to be covered. Search engines constantly change. New sites come online and are indexed. You must monitor your positions and react to change. Inroads SEO technicians subscribe to newsletters, attend seminars and continuously update our knowledge base. SEO is a science not an activity.

Dollar for dollar, search engine optimization is the best marketing money you can spend.