Success Story

A manufacturer of electronic components was selling products via private label agreement with several large US manufacturers. The products were excellent, sales were robust. As competition and market maturity drove prices down, it became increasingly difficult to maintain profit margins. After, four years of sales, the company had limited marketed knowledge of its customers and no market image or presence.

Inroads was contracted to identify and contract with manufacturers reps to provide sales coverage in each of the major market regions in North America. Inroads serves as the company's sales managers and North American HQ. Our staff manages the rep network, handling lead follow up, market intelligence, customer identification and new product opportunities. In the first three months, multiple samples were being qualified. The company is now developing relationships with key customers and is generating sales with much better margins, having eliminated the 30% to 50% private label markup.