Website Development

Creating a company website may be the single most important challenge facing a business manager. You must consider design elements, copy and content, search engine positioning, advertising, pay per click and pay for position, banner advertising, link programs and affiliate participation.

The website design is a critical piece of your company's marketing success. Whether your company does print media, publicity and press releases, trade shows and seminars or electronic marketing, your web presence plays a key roll.

Inroads can show you how to track the performance of all of your advertising efforts by utilizing the web to capture this information. Where bingo cards used to tell the story, today, prospects simply go directly to your website.

Inroads will help you determine how much you need to spend to have your website match your business objectives. You may require a simple web brochure, or a more complex information and support database driven web presence. Do you want customers to be able to purchase products, interact with engineers or request information? Are you interested in capturing information about your visitors and their interest?

Inroads begins by working with you to create a site map. The site map defines the complexity of the design. We can then determine the number of pages and the content required for each section. We charge a small fee for the creation of the site map. We can then adjust content to fit the budget and objective. A formal quote and statement of work is then submitted.

Our talented designers will create a look and feel that is inviting and easy to navigate. We do not believe in a lot of flash and fancy moving graphics. These can actually hamper search engine optimization and do little to transform clickers to customers.

Inroads will consult with you to determine the level of Search Engine Optimization required to drive traffic to your site.