websitecase studies

Proven Results

Read how our clientele are increasing sales, social interaction and production capabilities to their business

Scotts Flowers live site

eCommerce Website for an established New York City Florist


Scotts Flowers New York City wanted a new website that was mobile responsive with an upscale design. They also wanted to frequently update to improve the user experience and conversion rate. They required customer support from developer engineers and eCommerce experts.

One of the oldest florists in New York City chose Inroads after significant due diligence. Scotts' laser focus on customer service should be noted. Their excellent service yields Five Star reviews that make a huge difference in their success.

How we helped

  1. Provided elegant and simple design that offered visitors the most popular choices and made the purchasing process simple and fast
  2. Added Live Chat feature that could be converted to email request when staff was not available. This resulted in a reduction in abandoned carts as people were able to get answers to any question very quickly
  3. Installed Automated Event Scheduler that allowed Scotts Flowers NYC to take advantage of the best flower holidays by announcing specials and featured arrangements specifically for that ocassion. The promotion is prescheduled by the customer and turns on and off on specified dates.
  4. Because of the requirement of frequent and responsive web support, Inroads offered Scotts our Gold Maintenance Plan which gives them 2 hours of support per month and "go to the head of the line" service whenever it is needed.
  5. A Flower Reminder Program was installed and integrated with the database. This enable customers to list important dates and Scotts is able to send automated reminders in advance of the special occasion.
  6. To help expand their offering beyond individual purchases, a call to action for Corporate Lobbies, Rooftop Gardens and Corporate Weekly Flowers was added


The owners are thrilled with the results. They have used the event scheduler to create promotions around the major holidays. The coupon module is used for incentives, returning customers are rewarded. There is an outstanding database and social media is playing an important role in driving traffic, both online and in-store. Scott's also took advantage of Local Search Optimization on over 60 search engines and directories with Inroads Power Listings from YEXT.

by the numbers


Increase in Internet traffic


increase in online sales


increase in customers

Xoskin live site

eCommerce Website for a new line of athletic clothing making its way to the top!


A longtime client had done several websites with Inroads related to advanced technology developments in athletic clothing. After years of research and development the time had come to launch a new groundbreaking line of athletic wear for the serious athlete. The site required more than an advanced eCommerce engine. Highly technical graphic and video presentations explaining how XOSKIN technology worked required high end 3D graphic and video content.

How we helped

  1. Inroads Creative and Engineering team coordinated work with Photography, 3D Artist, and Videography to produce a cohesive website that allowed customers to fully interact with the website to understand and appreciate the advanced technology.
  2. Inroads advanced eCommerce Module was installed and populated with styles and colors for men, women and team wearables.
  3. The product and product detail pages feature 360 degree viewing, displayed at every angle in every color choice to allow thorough customer inspection.
  4. Inroads eCommerce engine adapts easily to an ever-changing and growing line of additional styles, products and colors, pricing and promotions.
  5. The website makes use of multiple installed modules for management of orders, inventory, resellers, marketing and social media.
  6. RMA Module allows easy management and tracking of all returns or replacements.
  7. Inroads Coupon Module is used for specials, discounts, incentives and promotions.

Results is one of the most technically advanced clothing sites in the industry. It is graphically exceptional in its use of multi-media and professional photography. Visitors are educated, entertained and encouraged to purchase. The products were successfully launched and a new line of athletic clothing is making its way to the top!

Careline Medical live site

Careline Medical Becomes a Big Player in Online Medical Sales

Objective needed an eCommerce Website in the highly competitive area of online sales of Medical Supplies. Starting the online business, Careline Medical understood that the process of continuous improvement would be ongoing and require frequent updates and attentive, timely support. Multiple business processes needed to be automated to maximize productivity. The site would contain more than 60,000 products from multiple manufacturers.

How we helped

  1. Inroads Wholesale Module was employed to permit automated daily updates from multiple manufacturers eliminating manual product updates.
  2. Inroads Live Chat Module was implemented to enable CSAs to support purchases
  3. Live Telephone Module allowed telephone order entry to support visitors that prefer live agents.
  4. Amazon integration - This interface was installed to allow automation of time intensive inventory and order management tasks. Not only does the integration centralizes order management across all channels, it centralizes inventory across
  5. Inroads eMail Marketing Module was installed and integrated with the order database allowing both internal customers and other lists to be stored in a single location with a full featured email marketing suite.
  6. RMA Module allows easy management and tracking of all returns or replacements.
  7. Inroads Coupon Module is used for specials, discounts, incentives and promotions.


Careline Medical has experienced exponential growth since launch and is making use of the ease of management that comes from an easy to use Content Management System and Control Panel. Working with Careline Marketing on an almost daily basis, Inroads and Careline remain on a path of continuous improvement.

Fleur Health live site

Static Website for a Thriving OBGYN


A highly skilled and established medical practice in Rancho Mirage, California, Fleur Health needed help meeting "meaningful use" Medicare guidelines and also want to update the website to a mobile friendly design that served as a valuable resource for patients and staff alike.

How we helped

  1. Inroads Creative Department created a new look that highlighted the expertise of the practitioners and their commitment and reputation for excellence in the latest OB/GYN procedures and surgeries.
  2. Inroads installed ViewMedica library will videos of all OB/GYN procedures. This reduced the time spent explaining procedures multiple times and allows patients to share the information about their condition with loved ones.
  3. We created noticeable calls to action (CTA) that encouraged visitors to use the linked Patient Portal for appointments, labs and related communications from the clinical staff. This helped to bring the practice into compliance with electronic records and Medicare meaningful use.
  4. Inroads encouraged the team to collect great testimonials for a dedicated page. An easy task since they were active with Social Media and had many happy patients.
  5. The integrated Blog is used frequently to keep content fresh and the patients up to date on health news and contributes to continued health.


Fleur Health receives regular and glowing comments on their website. Search Engine friendly coding and great social media postings have generated front page results on search engines and the practice has achieved its 'meaningful use' goals. The client is now considering a second website for another practice. The video resources are invaluable and help to increase physician efficiency and patient understanding of complex procedures.

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Contact Info

Inroads, LLC.
205 B Broadway Street
Frederick, MD 21701

Inroads, LLC.
205 B Broadway Street
Frederick, MD 21701